TimeInc.com Redesign
Time Inc. was being spun off from its parent company TIme Warner and needed to establish a positioning and presence to convey their digital transformation from magazines to being a media company. I lead the initiative internally aligning business goals to brand strategy and the global creative rollout that included managing teams of over 125 people and four outside agencies.
Business Objectives:
A brand message that reflects Time’s future-facing identity as a media company, while honoring its history.
A design that captures the surprise, energy, and confidence of the newly independent Time Inc. with room and flexibility to evolve.
A responsive website whose design adapts elegantly to any device, from jumbo desktop screens down to the tiniest phones.
A design that conveys both facility and confidence in all the media and platforms where Time Inc lives.
Key Audiences:
Advertisers, Job Seekers, Investors, Press
Results:
Traffic Increased 101%
Established a visual identity
Gained consensus from Senior Management
Created collaboration and relationships across the organization
Homepage Video Reel
Credits:
Time Inc. Project and Creative lead: Abby McInerney
Digital Agency: Big Medium / Josh Clark
Content Strategy: Aha Media
Video Production: TIme Inc. Studios